{"id":908,"date":"2020-05-20T15:32:09","date_gmt":"2020-05-20T15:32:09","guid":{"rendered":"https:\/\/panel.yfsystem.com\/panel\/youfindonline\/industry-news\/google-adwords\/"},"modified":"2025-12-16T04:55:09","modified_gmt":"2025-12-16T04:55:09","slug":"google-adwords","status":"publish","type":"post","link":"https:\/\/www.youfindonline.com\/zh-hant\/industry-news\/google-adwords\/","title":{"rendered":"GoogleAds\uff08AdWords\uff09\u57282019\u5e74\u7684\u91cd\u5927\u8da8\u52e2"},"content":{"rendered":"<p style=\"text-align: left;\">\u3000\u3000<img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cms-site.oss-accelerate.aliyuncs.com\/youfindonline\/static\/2019_google-16401632230821622.jpg?x-oss-process=image\/resize,p_100\/format,webp\" alt=\"2019Google \u91cd\u5927\u8d8b\u52bf\" width=\"800\" height=\"450\" 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Ads\u57282019\u5e74\u7684\u91cd\u8981\u6a5f\u6703\u548c\u6311\u6230\u3002<\/p>\n<p>\u667a\u80fd\u7279\u8272\u2500\u589e\u52a0\u8907\u96dc\u6027\u4f46\u5e36\u4f86\u512a\u52e2<\/p>\n<p>GoogleAdWords\u66f4\u65b0\u70ba<strong>Google Ads<\/strong>\u5f8c\u6703\u52a0\u5165\u5f88\u591a\u65b0\u7684\u529f\u80fd\uff0c\u5305\u62ec\u66f4\u591a\u81ea\u52d5\u548c\u667a\u80fd\u9078\u9805\uff0c\u4f8b\u5982\u300c\u667a\u80fd\u5ee3\u544a\u7cfb\u5217\u300d\u3002\u800cGoogle Marketing Platform\u5c07\u6703\u6574\u5408\u4e00\u4e9b\u5168\u65b0\u548c\u66f4\u65b0\u5f8c\u7684\u5de5\u5177\u3002<\/p>\n<p>\u9019\u4e9b\u66f4\u65b0\u90fd\u6709\u5f88\u5927\u6f5b\u529b\uff0c\u4f46\u4ea6\u6703\u5c0d\u7528\u6236\u7522\u751f\u6b63\u53cd\u5169\u9762\u7684\u5f71\u97ff\u3002\u65b0\u7684\u529f\u80fd\u53ef\u8b93\u5c08\u624d\u5927\u5c55\u62f3\u8173\uff0c\u4f46\u537b\u53ef\u80fd\u4f7f\u65b0\u624b\u611f\u5230\u7121\u6240\u9069\u5f9e\u3002<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cms-site.oss-accelerate.aliyuncs.com\/youfindonline\/static\/google_ads-16401632234892466.jpg?x-oss-process=image\/resize,p_100\/format,webp\" alt=\"google adwords\" width=\"800\" height=\"450\" \/><\/p>\n<p style=\"text-align: center;\">\u5408\u4f5c\u5e36\u4f86\u66f4\u7f8e\u597d\u7684\u6210\u679c<\/p>\n<p>\u3000\u3000\u66f4\u65b0\u5f8c\u7684\u8f49\u8b8a\u4e4b\u4e00\u662f<strong>Google Ads<\/strong>\u4e0d\u518d\u5168\u81ea\u52d5\u64cd\u4f5c\u3002\u719f\u6089\u9019\u5e73\u81fa\u7684\u5c08\u5bb6\u5c07\u80fd\u5584\u7528\u65b0\u7684\u529f\u80fd\uff0c\u5728\u624b\u52d5\u5275\u5efa\u548c\u81ea\u52d5\u5316\u5ee3\u544a\u65b9\u9762\u53d6\u5f97\u512a\u52e2\u3002<\/p>\n<p>\u73fe\u5728\uff0c\u8981\u5275\u5efa\u6709\u78ba\u5207\u6210\u6548\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u5fc5\u5148\u5c0dGoogle\u6709\u76f8\u7576\u7684\u8a8d\u8b58\u548c\u7d93\u9a57\uff1b\u4f34\u96a8Google Ads\u800c\u4f86\u7684\u8907\u96dc\u6027\uff0c\u5c07\u8feb\u4f7f\u5e02\u5834\u4eba\u58eb\u6c42\u52a9\u65bc\u5c08\u9580\u7684Google Ads\u4ee3\u7406\u5546\u3002<\/p>\n<p>\u5ee3\u544a\u8cbb\u7684\u6f32\u5e45\u589e\u52a0<\/p>\n<p>\u64da\u4f30\u8a08\uff0cGoogle\u6578\u5341\u5104\u7684\u92b7\u552e\u6536\u5165\u4e2d\uff08\u9810\u8a08\u57282019\u5e74\u5230\u9054\u4e00\u5343\u5104\uff09\uff0c\u5ee3\u544a\u7522\u54c1\u5360\u4e8695%\u3002\u5982\u679cAlphabet\u51fa\u73fe\u7834\u8a18\u9304\u7684\u5ee3\u544a\u76c8\u5229\uff0c\u90a3\u53ef\u80fd\u4ee3\u8868\u8d8a\u4f86\u8d8a\u591a\u7684\u516c\u53f8\u90fd\u5728\u6295\u653e\u5ee3\u544a\uff0c\u4e5f\u53ef\u80fd\u4ee3\u8868\u516c\u53f8\u7684\u5ee3\u544a\u958b\u652f\u5230\u9054\u6b77\u53f2\u65b0\u9ad8\u3002\u82e5\u5be6\u6cc1\u5982\u662f\uff0c\u95dc\u9375\u5b57\u6392\u540d\u548c\u50f9\u683c\u7684\u722d\u596a\u6230\u4e5f\u5c07\u8d8a\u6f14\u8d8a\u70c8\u3002<\/p>\n<p>\u9019\u5834\u98a8\u66b4\u5b9a\u6703\u7522\u751f\u7d93\u6fdf\u4e0a\u7684\u5f71\u97ff\u3002\u4e94\u5e74\u524d\uff0c\u5982\u679c\u4f60\u6709\u4e00\u5343\u6b50\u5143\u7684\u5ee3\u544a\u9810\u7b97\uff0c\u4e26\u6bcf\u6708\u82b1\u4e00\u81f3\u5169\u5c0f\u6642\u6e96\u5099\u5ee3\u544a\uff0c\u4fbf\u80af\u5b9a\u53ef\u5728\u6642\u9593\u8207\u91d1\u9322\u4e0a\u7372\u5f97\u9ad8\u9054\u5e7e\u500d\u7684\u56de\u5831\u3002\u90a3\u6642\u5728\u641c\u5c0b\u696d\u8cfa\u9322\u975e\u5e38\u5bb9\u6613\uff0c\u4f46\u5230\u4e862019\u5e74\uff0c\u9019\u4e00\u884c\u5df2\u8b8a\u5f97\u4eba\u982d\u6e67\u6e67\uff0c\u5ee3\u544a\u5546\u90fd\u5728\u722d\u53d6\u6709\u5229\u4f4d\u7f6e\u3002\u82e5\u6c92\u6709\u5927\u7b46\u7684\u8cc7\u91d1\uff0c\u4fbf\u96e3\u4ee5\u5728Google Ads\u65b9\u9762\u53d6\u5f97\u6210\u529f\u3002<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cms-site.oss-accelerate.aliyuncs.com\/youfindonline\/static\/cpc-16401632237669144.jpg?x-oss-process=image\/resize,p_100\/format,webp\" alt=\"CPC \u70b9\u51fb\u6210\u672c\" width=\"800\" height=\"450\" \/><\/p>\n<p style=\"text-align: center;\">\u6709\u53f2\u4ee5\u4f86\u7684CPC\u65b0\u9ad8<\/p>\n<p>\u7af6\u722d\u52a0\u5287\u9023\u540c\u5ee3\u544a\u8cea\u7d20\u7684\u63d0\u5347\uff0c\u6700\u7d42\u6703\u5c0e\u81f4\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09\u4e0a\u6f32\u3002\u5927\u5bb6\u5373\u7ba1\u7559\u610f\u7279\u5b9a\u95dc\u9375\u5b57\u7684CPC\uff0c\u5176\u4e2d\u6709\u4e9b\u5b57\u7684\u6210\u672c\u5728\u904e\u53bb4\u5e74\u5167\u5df2\u5347\u903e\u5169\u500d\u3002<\/p>\n<p>\u8a31\u591a\u6392\u540d\u6307\u6578\uff08CPC x \u641c\u5c0b\u6578\u91cfx\u9ede\u95b1\u7387\u768460%\uff09\u5df2\u5347\u903e\u4e03\u500d\u3002\u5c0dGoogle AdWords\u4ee3\u7406\u5546\u800c\u8a00\uff0cCPC\u5df2\u5347\u903e\u4e09\u500d\u3002<\/p>\n<p>\u8d8a\u4f86\u8d8a\u770b\u91cd\u8cea\u7d20<\/p>\n<p>\u8cea\u7d20\u81f3\u4e0a\u662f\u6211\u559c\u611b\u6578\u78bc\u884c\u92b7\u7684\u539f\u56e0\u4e4b\u4e00\u3002\u5230\u4e862019\u5e74\uff0c\u9019\u4e00\u9ede\u66f4\u5f62\u91cd\u8981\u3002Google\u6703\u7d66\u512a\u8cea\u7684\u5ee3\u544a\u6d3b\u52d5\u63d0\u4f9b\u8c50\u5bcc\u7684\u596c\u52f5\uff0c\u9019\u9ede\u53ef\u53cd\u6620\u5728\u66f4\u9ad8\u7684\u5ee3\u544a\u6392\u540d\u548c\u8f03\u4f4e\u7684CPC\u4e4b\u4e0a\u3002<\/p>\n<p>\u95dc\u9375\u5b57\u56e0\u8a9e\u97f3\u641c\u5c0b\u65e5\u76ca\u666e\u904d\u800c\u7522\u751f\u8b8a\u5316<\/p>\n<p>\u8a9e\u97f3\u641c\u5c0b\u5df2\u9762\u4e16\u6578\u5e74\u3002\u96d6\u7136\u4e0d\u80fd\u4ee5\u300c\u65b0\u300d\u4f86\u5f62\u5bb9\u5b83\uff0c\u4f46\u73fe\u6642\u53ea\u6709\u5927\u516c\u53f8\uff08Amazon\u3001Google\u3001\u860b\u679c\u548cPaypal\uff09\u6295\u8cc7\u767c\u5c55\u8a9e\u97f3\u641c\u5c0b\u3002<\/p>\n<p>\u8d8a\u4f86\u8d8a\u591a\u4e92\u806f\u7db2\u7528\u6236\u53ad\u5026\u5728Google\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u4e0a\u8f38\u5165\u641c\u5c0b\u5167\u5bb9\uff0c\u4e26\u8f49\u800c\u5411Siri\u6216OK Google\u7b49\u8edf\u9ad4\u9032\u884c\u8a9e\u97f3\u67e5\u8a62\u3002\u9019\u500b\u8da8\u52e2\u6703\u4ee4\u95dc\u9375\u5b57\u7522\u751f\u5de8\u5927\u7684\u6539\u8b8a\uff0c\u56e0\u70ba\u4ee5\u53e5\u5b50\u767c\u51fa\u7684\u67e5\u8a62\u5c07\u5305\u542b\u66f4\u591a\u7684\u5b57\u8a5e\u3002<\/p>\n<p>\u5728\u5168\u7403\u5404\u5730\u8207\u6211\u5011\u5408\u4f5c\u7684\u5925\u4f34\u548c\u5c08\u5bb6\u4e4b\u4e2d\uff0c\u8a31\u591a\u4e00\u76f4\u90fd\u8a8d\u70ba\u5c07\u4f86\u7684<strong>Google Ads<\/strong>\u9664\u4e86\u95dc\u9375\u5b57\u4ee5\u5916\uff0c\u9084\u6703\u52a0\u5165\u6bb5\u843d\u5167\u5bb9\uff08context\uff09\u3002<\/p>\n<p>\u8cbc\u793a\uff1a\u52a0\u5f37\u6295\u8cc7\u5728\u8f03\u9577\u7684\u95dc\u9375\u5b57\uff0c\u4e26\u5728\u5ee3\u544a\u4e2d\u63d0\u4f9b\u554f\u984c\u89e3\u7b54\uff0c\u90fd\u662f\u503c\u5f97\u7684\u3002\u5ee3\u544a\u5275\u4f5c\u4e0d\u4e00\u5b9a\u8981\u7cbe\u95e2\u7c21\u6f54\u7684\u3002<\/p>\n<p>\u7528\u6236\u8a0a\u865f\u65e5\u6f38\u91cd\u8981<\/p>\n<p>\u7528\u6236\u8a0a\u865f\u4e0d\u55ae\u5f71\u97ffGoogle\u7684\u6392\u540d\uff0c\u66f4\u65e5\u6f38\u5f71\u97ffGoogle Ads\u7684\u5ee3\u544a\u6d3b\u52d5\u3002\u5728\u9019\u60c5\u6cc1\u4e0b\uff0c\u7528\u6236\u8207\u5ee3\u544a\u7684\u4e92\u52d5\u662f\u53d6\u6c7a\u54c1\u8cea\u5206\u6578\u7684\u95dc\u9375\u3002\u9019\u4e9b\u6e90\u81ea\u7528\u6236\u5728\u7db2\u7ad9\u4e0a\u6d3b\u52d5\u7684\u8a0a\u865f\uff0c\u662f<a href=\"https:\/\/www.youfind.cn\/google-adwords-analysis.html\"><u>Google\u5ee3\u544a\u7684\u8a55\u5206\u5de5\u5177<\/u><\/a>\u3002<\/p>\n<p>\u8cbc\u793a\uff1a\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u4e00\u500b\u6f5b\u5728\u5ba2\u6236\u9ede\u64ca\u4e86\u4f60\u7684\u7db2\u7ad9\u9023\u7d50\uff0c\u7136\u5f8c\u56e0\u70ba\u627e\u4e0d\u5230\u60f3\u8981\u7684\u6771\u897f\u800c\u7acb\u523b\u96e2\u958b\uff0c\u4ed6\u7684\u884c\u52d5\u6703\u70ba\u4f60\u7684\u6392\u540d\u5e36\u4f86\u8ca0\u9762\u5f71\u97ff\u3002\u5982\u679c\u4f60\u6b63\u5728\u9032\u884cSEM\uff0c\u9019\u9ede\u5341\u5206\u91cd\u8981\u3002<\/p>\n<p>\u76ee\u6a19\u7fa4\u9ad4\u5fc5\u9808\u6e05\u6670\u5b9a\u4f4d<\/p>\n<p>\u76ee\u6a19\u7fa4\u9ad4\u4e0d\u6e05\u6670\u6240\u7522\u751f\u7684\u98a8\u96aa\uff0c\u5c31\u662f\u7db2\u4e0a\u7528\u6236\u53ef\u80fd\u5f88\u5feb\u9ede\u64ca\u4e86\u4f60\u7684\u5ee3\u544a\uff0c\u4f46\u53c8\u96a8\u5373\u5c0d\u4f60\u7684\u7522\u54c1\u4e0d\u611f\u8208\u8da3\u3002\u5c0d\u4f60\u4f86\u8aaa\uff0c\u9019\u4e0d\u4f46\u6d6a\u8cbb\u4e86\u5ee3\u544a\u958b\u652f\uff0c\u66f4\u6703\u4f7fGoogle 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&raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts\/908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=908"}],"version-history":[{"count":1,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts\/908\/revisions"}],"predecessor-version":[{"id":2163,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts\/908\/revisions\/2163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/media\/909"}],"wp:attachment":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/categories?post=908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/tags?post=908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}