{"id":904,"date":"2020-05-07T16:35:45","date_gmt":"2020-05-07T16:35:45","guid":{"rendered":"https:\/\/panel.yfsystem.com\/panel\/youfindonline\/industry-news\/social-media\/"},"modified":"2025-12-16T04:55:39","modified_gmt":"2025-12-16T04:55:39","slug":"social-media","status":"publish","type":"post","link":"https:\/\/www.youfindonline.com\/zh-hant\/industry-news\/social-media\/","title":{"rendered":"\u3010\u4e0d\u53ef\u4e0d\u7559\u610f\u7684\u793e\u4ea4\u5a92\u9ad45\u5927\u65b9\u5411\u3011"},"content":{"rendered":"

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    \n
  1. \u5584\u7528\u793e\u5a92\u8046\u807d(Social Listening)\u5de5\u5177
    \n\u54c1\u724c\u53ef\u4ee5\u900f\u904eSocial Listening\u5de5\u5177\u53bb\u6301\u7e8c\u8046\u807d\u7528\u6236\u5c0d\u54c1\u724c\u7684\u610f\u898b\u3001\u8a0e\u8ad6\u3001\u7528\u5f8c\u611f\u7b49\uff0c\u5c0d\u54c1\u724c\u90e8\u7f72\u63a8\u5ee3<\/u><\/a>\u6216\u9632\u6b62\u516c\u95dc\u707d\u96e3\u90fd\u975e\u5e38\u91cd\u8981\uff0c\u4ef2\u53ef\u4ee5\u76e3\u5bdf\u5c0d\u624b\u52d5\u5411\u3002<\/li>\n
  2. \u7e7c\u7e8c\u5229\u7528\u5f71\u7247\u884c\u92b7
    \n\u300c\u4efb\u4f55\u4eba\u300d\u3001\u795e\u79d8\u7684\u7159\u82b1\u96fb\u8996\u5ee3\u544a\u55ba2018\u5e74\u5e74\u5c3e\u90fd\u6210\u529f\u55ba\u7db2\u4e0a\u5f15\u8d77\u8ff4\u97ff\uff0c\u9810\u65992019\u5e74\u4ecd\u7136\u7cfb\u7531\u5f71\u7247\u4e3b\u5c0e\u7684\u4e00\u5e74\u3002\u52a0\u4e0a\u4e00\u689d\u5f71\u7247\u53ef\u4ee5\u526a\u6210\u5514\u540c\u9577\u77ed\u7248\u672c\u653e\u5230Facebook\u3001YouTube\uff0c\u751a\u81f3\u526a\u6210TVC\u7b49\u591a\u5e73\u81fa\u64ad\u653e\uff0c\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002<\/li>\n
  3. \u8a8d\u8b58Micro-influencers marketing
    \n2018\u5e74KOL\u884c\u92b7\u591a\u4e0d\u52dd\u6578\uff0c\u4f46\u76f8\u4fe12019\u5e74Micro-influencers\u6703\u958b\u59cb\u53d6\u4ee3KOL\uff0c\u6210\u70ba\u4e3b\u6d41\u884c\u92b7\u7b56\u7565\u3002KOL\u9664\u5497\u50f9\u9322\u6bd4\u8f03\u8cb4\uff0c\u4ea6\u958b\u59cb\u4ffe\u4eba\u300c\u8ce3\u5ee3\u544a\u300d\u7684\u611f\u89ba\uff0c\u540d\u4e0d\u7d93\u50b3\u7684Influencers\u611f\u89ba\u66f4\u4f3c\u771f\u5be6\u7528\u5bb6\uff0c\u4ea6\u56e0\u70ba\u64c1\u6709\u5927\u91cfFollowers\uff0c\u7522\u54c1\u8cc7\u8a0a\u66f4\u5bb9\u6613\u6ef2\u900f\u5165\u4f62\u54cb\u7684\u751f\u6d3b\u5708\u5b50\u3002<\/li>\n
  4. \u505a\u597d\u54c1\u724c\u5167\u5bb9
    \n\u76f8\u6bd4\u8d77\u5443Like\u3001\u7559\u8a00\u300c+1\u300d\u5443engagement\u7684\u5167\u5bb9\uff0c\u7121\u8ad6\u7cfbGoogle\u5b9aFacebook\u8fd1\u5e74\u90fd\u51fa\u529b\u6539\u8b8a\u6f14\u7b97\u6cd5\uff0c\u53bb\u6253\u64ca\u4e00\u5572\u7121\u5167\u5bb9\uff0f\u6a19\u984c\u9ee8\uff0f\u5047\u65b0\u805e\u7b49\u884c\u70ba\u30022019\u5e74\u4e0d\u59a8\u8a8d\u771f\u505a\u597d\u54c1\u724c\u5167\u5bb9\uff0c\u914d\u5408\u5927\u6578\u64da\u5206\u6790\u53bb\u88fd\u4f5c\u5438\u5f15\u53d7\u773e\u8208\u8da3\u3001\u5f15\u8d77\u4f62\u54cb\u6d88\u8cbb\u610f\u6b32\u7684\u5167\u5bb9\uff0c\u63d0\u9ad8\u54c1\u724c\u5f62\u8c61\u3001\u57f9\u990a\u5fe0\u8aa0\u7684Fans\u3002<\/li>\n
  5. \u7559\u610fStories Ad.\u767c\u5c55
    \n\u7531Snapchat\u958b\u59cb\u6d41\u884c\u7684Stories\u6a21\u5f0f\uff0c\u597d\u5feb\u5c31\u88ab\u8907\u88fd\u5230Instagram\u3001Facebook\u3001WhatsApp\uff0c\u751a\u81f3YouTube\uff01\u76ee\u524d\u5168\u7403\u6bcf\u65e5\u6709\u8d85\u904e4\u5104\u6d3b\u8e8d\u7684Instagram Stories\u7528\u6236\uff0c\u52a0\u4e0a\u4e0d\u505c\u958b\u767c\u7684\u65b0\u529f\u80fd\uff0c2019\u5e74\u53ef\u4ee5\u591a\u5572\u5617\u8a66\u914d\u5408Instagram Stories\u65b0\u529f\u80fd\u540cFans\u4e92\u52d5\uff0c\u6436\u4f54\u5e02\u5834\u3002<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u5584\u7528\u793e\u5a92\u8046\u807d(Social Listening)\u5de5\u5177 \u54c1\u724c\u53ef\u4ee5\u900f\u904eSocial Listening\u5de5\u5177\u53bb\u6301\u7e8c\u8046 …<\/p>\n

    \u3010\u4e0d\u53ef\u4e0d\u7559\u610f\u7684\u793e\u4ea4\u5a92\u9ad45\u5927\u65b9\u5411\u3011<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts\/904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=904"}],"version-history":[{"count":1,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts\/904\/revisions"}],"predecessor-version":[{"id":2167,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts\/904\/revisions\/2167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/media\/905"}],"wp:attachment":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/categories?post=904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/tags?post=904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}