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<li><strong>\u5beb\u51fa\u5b8c\u6574\u7684\u53e5\u5b50\u8207\u6bb5\u843d<\/strong>\uff1a\u6e05\u6670\u3001\u9023\u8cab\u3001\u6709\u908f\u8f2f\u7684\u5167\u5bb9\u7d50\u69cb\uff0c\u6bd4\u788e\u7247\u5316\u7684\u95dc\u9375\u5b57\u63d2\u5165\u66f4\u80fd\u7372\u5f97BERT\u7684\u9752\u775e\u3002<\/li>\n<\/ul>\n\n<h2>MUM\uff1a\u9081\u5411\u591a\u6a21\u614b\u8207\u8de8\u8a9e\u8a00\u7406\u89e3\u7684\u91cf\u5b50\u8df3\u8e8d<\/h2>\n<p>\u5982\u679c\u8aaaBERT\u8b93Google\u7406\u89e3\u4e86\u6587\u5b57\uff0c\u90a3\u9ebc2021\u5e74\u63d0\u51fa\u7684<strong>MUM\uff08Multitask Unified Model\uff09<\/strong>\u5247\u5fd7\u5728\u8b93Google\u7406\u89e3\u4e16\u754c\u3002MUM\u6bd4BERT\u5f37\u59271000\u500d\uff0c\u5b83\u88ab\u8a2d\u8a08\u70ba\u300c\u591a\u6a21\u614b\u300d\u548c\u300c\u591a\u4efb\u52d9\u300d\u6a21\u578b\u3002<\/p>\n<ul>\n    <li><strong>\u591a\u6a21\u614b<\/strong>\uff1aMUM\u80fd\u540c\u6642\u7406\u89e3\u6587\u5b57\u3001\u5716\u7247\u3001\u97f3\u983b\u3001\u8996\u983b\u7b49\u591a\u7a2e\u8cc7\u8a0a\u683c\u5f0f\u3002\u9019\u76f4\u63a5\u5c0d\u61c9\u4e86Google\u641c\u7d22\u4e2d\u300c\u591a\u91cd\u641c\u7d22\u300d\u529f\u80fd\u7684\u5f37\u5316\uff0c\u4f8b\u5982\u7528\u6236\u53ef\u4ee5\u4e0a\u50b3\u4e00\u5f35\u767b\u5c71\u978b\u7167\u7247\uff0c\u4e26\u554f\u300c\u6211\u53ef\u4ee5\u7528\u9019\u96d9\u978b\u8d70\u54ea\u689d\u5c71\u8def\uff1f\u300d\u3002<\/li>\n    <li><strong>\u8de8\u8a9e\u8a00\u7406\u89e3<\/strong>\uff1aMUM\u5728\u8a13\u7df4\u6642\u5c31\u6db5\u84cb\u4e8675\u7a2e\u8a9e\u8a00\uff0c\u5b83\u80fd\u7406\u89e3\u4e0d\u540c\u8a9e\u8a00\u9593\u7684\u6982\u5ff5\u95dc\u806f\uff0c\u6253\u7834\u4e86\u8a9e\u8a00\u58c1\u58d8\u3002\u7528\u6236\u7528\u4e2d\u6587\u641c\u7d22\uff0cGoogle\u53ef\u80fd\u5f9e\u82f1\u6587\u3001\u65e5\u6587\u7684\u9ad8\u8cea\u91cf\u5167\u5bb9\u4e2d\u7406\u89e3\u4e26\u63d0\u7149\u7b54\u6848\u3002<\/li>\n    <li><strong>\u8907\u96dc\u4efb\u52d9\u8655\u7406<\/strong>\uff1aMUM\u65e8\u5728\u4e00\u6b21\u6027\u89e3\u6c7a\u9700\u8981\u591a\u6b65\u9a5f\u63a8\u7406\u7684\u8907\u96dc\u67e5\u8a62\u3002\u4f8b\u5982\u300c<em>\u6211\u722c\u5b8c\u5bcc\u58eb\u5c71\u5f8c\uff0c\u63a5\u4e0b\u4f86\u8a72\u5982\u4f55\u6e96\u5099\u53bb\u722c\u99ac\u7279\u6d2a\u5cf0\uff1f<\/em>\u300d\u9019\u985e\u554f\u984c\u6d89\u53ca\u6bd4\u8f03\u3001\u898f\u5283\u3001\u77e5\u8b58\u6574\u5408\u3002<\/li>\n<\/ul>\n\n<h3>MUM\u5c07\u5982\u4f55\u91cd\u5851\u5167\u5bb9\u751f\u614b\u8207\u641c\u7d22\u7d50\u679c\uff1f<\/h3>\n<p>MUM\u7684\u6f5b\u529b\u6b63\u5728\u9010\u6b65\u91cb\u653e\uff0c\u4e26\u900f\u904e<strong>Google AI Overview\uff08AI \u6982\u8ff0\uff09<\/strong>\u7b49\u529f\u80fd\u5448\u73fe\u3002\u5b83\u5c0dSEO\u7684\u5f71\u97ff\u5c07\u66f4\u70ba\u6df1\u9060\uff1a<\/p>\n<ol>\n    <li><strong>\u7b54\u6848\u76f4\u63a5\u5316\uff0c\u6d41\u91cf\u7af6\u722d\u767d\u71b1\u5316<\/strong>\uff1a\u5c0d\u65bc\u4e8b\u5be6\u578b\u3001\u6b65\u9a5f\u578b\u67e5\u8a62\uff0cAI\u6982\u8ff0\u53ef\u80fd\u76f4\u63a5\u5728\u641c\u7d22\u7d50\u679c\u9802\u90e8\u63d0\u4f9b\u6574\u5408\u5f8c\u7684\u7b54\u6848\u3002\u9019\u610f\u5473\u8457\u5275\u4f5c\u8005\u82e5\u53ea\u751f\u7522\u6dfa\u5c64\u3001\u91cd\u8907\u7684\u8cc7\u8a0a\uff0c\u9ede\u64ca\u6d41\u91cf\u5c07\u5927\u5e45\u6e1b\u5c11\u3002\u53ea\u6709\u63d0\u4f9b\u66f4\u6df1\u5ea6\u7684\u5206\u6790\u3001\u7368\u7279\u898b\u89e3\u6216\u66f4\u4f73\u9ad4\u9a57\u7684\u5167\u5bb9\uff0c\u624d\u80fd\u5438\u5f15\u7528\u6236\u9ede\u64ca\u3002<\/li>\n    <li><strong>\u5167\u5bb9\u683c\u5f0f\u5fc5\u9808\u591a\u5143\u5316<\/strong>\uff1a\u7d14\u6587\u5b57\u6587\u7ae0\u53ef\u80fd\u4e0d\u8db3\u4ee5\u61c9\u5c0d\u591a\u6a21\u614b\u641c\u7d22\u3002\u91dd\u5c0d\u4e00\u500b\u4e3b\u984c\uff0c\u4f60\u9700\u8981\u8003\u616e\u88fd\u4f5c\u8cc7\u8a0a\u5716\u8868\u3001\u6559\u5b78\u8996\u983b\u3001\u97f3\u983b\u64ad\u5ba2\uff0c\u4e26\u78ba\u4fdd\u6240\u6709\u5a92\u9ad4\u90fd\u6709\u6070\u7576\u7684\u6587\u5b57\u63cf\u8ff0\uff08Alt text\u3001\u5b57\u5e55\u3001\u8f49\u9304\u7a3f\uff09\uff0c\u8b93Google\u80fd\u7406\u89e3\u5176\u4e2d\u7684\u5167\u5bb9\u3002<\/li>\n    <li><strong>\u6b0a\u5a01\u8207\u5c08\u696d\u6027\uff08E-E-A-T\uff09\u6210\u70ba\u6838\u5fc3\u6392\u540d\u56e0\u5b50<\/strong>\uff1a\u7576Google\u80fd\u66f4\u6df1\u5c64\u7406\u89e3\u5167\u5bb9\u6642\uff0c\u5b83\u66f4\u80fd\u5224\u65b7\u5167\u5bb9\u662f\u5426\u771f\u6b63\u7531\u7d93\u9a57\u8c50\u5bcc\u7684\u5c08\u5bb6\u6240\u5275\u4f5c\uff08Experience\uff09\uff0c\u662f\u5426\u5177\u5099\u5c08\u696d\u6df1\u5ea6\uff08Expertise\uff09\uff0c\u662f\u5426\u4f86\u81ea\u6b0a\u5a01\u4f86\u6e90\uff08Authoritativeness\uff09\uff0c\u4ee5\u53ca\u662f\u5426\u503c\u5f97\u4fe1\u8cf4\uff08Trustworthiness\uff09\u3002\u539f\u5275\u7814\u7a76\u3001\u4e00\u7dda\u7d93\u9a57\u5206\u4eab\u3001\u5f15\u7528\u6b0a\u5a01\u6578\u64da\u5c07\u8b8a\u5f97\u7121\u6bd4\u91cd\u8981\u3002<\/li>\n<\/ol>\n\n<h2>\u65b0\u6642\u4ee3SEO\u5167\u5bb9\u7d50\u69cb\u512a\u5316\u5be6\u6230\u6307\u5357<\/h2>\n<p>\u9762\u5c0dBERT\u548cMUM\u5f15\u9818\u7684\u8a9e\u7fa9\u641c\u7d22\u6642\u4ee3\uff0c\u6211\u5011\u7684\u5167\u5bb9\u7b56\u7565\u5fc5\u9808\u5f9e\u6839\u672c\u4e0a\u9032\u884c\u5347\u7d1a\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u8abf\u6574\u5167\u5bb9\u7d50\u69cb\u4ee5\u9069\u61c9\u65b0\u898f\u5247\u7684\u5177\u9ad4\u65b9\u6cd5\uff1a<\/p>\n\n<h3>1. 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<li><strong>\u5b8c\u6574\u7684\u554f\u7b54\u7d50\u69cb<\/strong>\uff1a\u5728\u5167\u5bb9\u4e2d\u76f4\u63a5\u63d0\u51fa\u7528\u6236\u53ef\u80fd\u6709\u7684\u554f\u984c\uff0c\u4e26\u7d66\u51fa\u6e05\u6670\u7b54\u6848\u3002\u9019\u5b8c\u7f8e\u5c0d\u61c9\u4e86\u8a9e\u97f3\u641c\u7d22\u548c\u5c0d\u8a71\u5f0f\u67e5\u8a62\u3002<\/li>\n    <li><strong>\u4e0a\u4e0b\u6587\u5b9a\u7fa9\u8207\u89e3\u91cb<\/strong>\uff1a\u7576\u4ecb\u7d39\u5c08\u696d\u8853\u8a9e\u6642\uff0c\u82b1\u4e00\u5169\u53e5\u8a71\u89e3\u91cb\u5b83\u3002\u9019\u4e0d\u50c5\u5e6b\u52a9\u8b80\u8005\uff0c\u4e5f\u5e6b\u52a9Google\u7406\u89e3\u5167\u5bb9\u7684\u6df1\u5ea6\u8207\u95dc\u806f\u6027\u3002<\/li>\n<\/ul>\n\n<h3>3. \u70ba\u591a\u6a21\u614b\u641c\u7d22\u8207AI Overview\u9810\u505a\u6e96\u5099<\/h3>\n<p>\u4f60\u7684\u5167\u5bb9\u8cc7\u7522\u4e0d\u61c9\u53ea\u6709\u6587\u5b57\uff1a<\/p>\n<ul>\n    <li><strong>\u7d50\u69cb\u5316\u6578\u64da\uff08Schema 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<li><strong>\u8ffd\u6c42\u6df1\u5ea6\u3001\u539f\u5275\u8207\u7b2c\u4e00\u624b\u7d93\u9a57<\/strong>\uff1aAI\u53ef\u4ee5\u8f15\u9b06\u6574\u5408\u7db2\u8def\u65e2\u6709\u8cc7\u8a0a\uff0c\u4f46\u96e3\u4ee5\u8907\u88fd\u771f\u5be6\u4eba\u985e\u7684\u7368\u7279\u7d93\u9a57\u3001\u539f\u5275\u6578\u64da\u6216\u6b0a\u5a01\u5206\u6790\u3002\u9019\u5c07\u662f\u4f60\u7684\u7d42\u6975\u8b77\u57ce\u6cb3\u3002\u5728\u5167\u5bb9\u4e2d\u6e05\u6670\u5c55\u793a\u4f5c\u8005\u8cc7\u6b77\u3001\u5f15\u7528\u4f86\u6e90\u3001\u5448\u73fe\u539f\u59cb\u6578\u64da\u6216\u6848\u4f8b\uff0c\u5f37\u5316E-E-A-T\u3002<\/li>\n<\/ul>\n\n<h3>4. \u91cd\u65b0\u5b9a\u7fa9\u5167\u5bb9\u6210\u529f\u7684\u6307\u6a19\uff1a\u7528\u6236\u53c3\u8207\u5ea6<\/h3>\n<p>\u5728\u8a9e\u7fa9\u641c\u7d22\u6642\u4ee3\uff0cGoogle\u6975\u5ea6\u91cd\u8996\u7528\u6236\u4e92\u52d5\u4fe1\u865f\u3002\u9ad8\u8df3\u51fa\u7387\u3001\u77ed\u505c\u7559\u6642\u9593\u6703\u544a\u8a34Google\uff1a\u300c\u9019\u7bc7\u5167\u5bb9\u53ef\u80fd\u6c92\u6709\u6eff\u8db3\u7528\u6236\u9700\u6c42\u3002\u300d\u56e0\u6b64\uff0c\u4f60\u7684\u5167\u5bb9\u5fc5\u9808\uff1a<\/p>\n<ol>\n    <li><strong>\u63d0\u4f9b\u7121\u53ef\u53d6\u4ee3\u7684\u50f9\u503c<\/strong>\uff1a\u6bd4\u7af6\u722d\u5c0d\u624b\u66f4\u8a73\u7d30\u3001\u66f4\u6e05\u6670\u3001\u66f4\u6709\u6d1e\u898b\u3002<\/li>\n    <li><strong>\u64c1\u6709\u6975\u4f73\u7684\u95b1\u8b80\u9ad4\u9a57<\/strong>\uff1a\u6e05\u6670\u7684\u6392\u7248\u3001\u9069\u7576\u7684\u591a\u5a92\u9ad4\u7a7f\u63d2\u3001\u6613\u65bc\u700f\u89bd\u7684\u6a19\u984c\u7d50\u69cb\u3002<\/li>\n    <li><strong>\u5f15\u5c0e\u6df1\u5ea6\u4e92\u52d5<\/strong>\uff1a\u5728\u6587\u672b\u8a2d\u7f6e\u5177\u6709\u91dd\u5c0d\u6027\u7684CTA\uff0c\u5982\u5f15\u5c0e\u81f3\u76f8\u95dc\u6587\u7ae0\u3001\u4e0b\u8f09\u66f4\u6df1\u5165\u7684\u6307\u5357\u3001\u6216\u9080\u8acb\u8a55\u8ad6\u5206\u4eab\u7d93\u9a57\uff0c\u5ef6\u9577\u7528\u6236\u5728\u7ad9\u5167\u7684\u505c\u7559\u8207\u63a2\u7d22\u6642\u9593\u3002<\/li>\n<\/ol>\n\n<h2>\u64c1\u62b1\u7406\u89e3\uff0c\u800c\u975e\u64cd\u7e31<\/h2>\n<p>\u5f9eBERT\u5230MUM\u7684\u6f14\u9032\uff0c\u6e05\u6670\u5730\u63ed\u793a\u4e86Google\u7684\u7d42\u6975\u76ee\u6a19\uff1a\u6210\u70ba\u4e00\u500b\u80fd\u7406\u89e3\u4eba\u985e\u8907\u96dc\u8cc7\u8a0a\u9700\u6c42\uff0c\u4e26\u63d0\u4f9b\u6700\u7cbe\u6e96\u3001\u6700\u5b8c\u6574\u7b54\u6848\u7684\u667a\u6167\u52a9\u7406\u3002\u9019\u5c0dSEO\u884c\u696d\u800c\u8a00\uff0c\u8207\u5176\u8aaa\u662f\u4e00\u6b21\u6311\u6230\uff0c\u4e0d\u5982\u8aaa\u662f\u4e00\u6b21\u6de8\u5316\u8207\u5347\u7d1a\u3002\u5b83\u5ba3\u544a\u4e86\u4f9d\u9760\u6280\u8853\u6377\u5f91\u548c\u5167\u5bb9\u8fb2\u5834\u7684\u820a\u6642\u4ee3\u7d50\u675f\uff0c\u8fce\u4f86\u4e86\u4e00\u500b\u300c\u5167\u5bb9\u70ba\u738b\u300d\u771f\u6b63\u5177\u5099\u610f\u7fa9\u7684\u65b0\u6642\u4ee3\u3002<\/p>\n<p>\u672a\u4f86\u7684\u52dd\u51fa\u8005\uff0c\u5c07\u662f\u90a3\u4e9b\u5c08\u6ce8\u65bc\u5275\u9020\u771f\u6b63\u6709\u76ca\u3001\u6df1\u5165\u3001\u53ef\u4fe1\u4e14\u5f62\u5f0f\u8c50\u5bcc\u7684\u5167\u5bb9\u7684\u5275\u4f5c\u8005\u548c\u54c1\u724c\u3002\u4ed6\u5011\u4e0d\u8a66\u5716\u300c\u6b3a\u9a19\u300d\u6f14\u7b97\u6cd5\uff0c\u800c\u662f\u901a\u904e\u5c08\u696d\u77e5\u8b58\u548c\u5c0d\u7528\u6236\u9700\u6c42\u7684\u6df1\u523b\u7406\u89e3\uff0c\u8207Google\u7684AI\u5171\u540c\u5354\u4f5c\uff0c\u70ba\u641c\u7d22\u8005\u63d0\u4f9b\u6700\u4f73\u7684\u7b54\u6848\u3002\u73fe\u5728\uff0c\u6b63\u662f\u91cd\u65b0\u5be9\u8996\u4f60\u7684\u5167\u5bb9\u5eab\uff0c\u4e26\u4ee5\u8a9e\u7fa9\u7406\u89e3\u548c\u7528\u6236\u50f9\u503c\u70ba\u6838\u5fc3\uff0c\u9032\u884c\u6230\u7565\u6027\u5347\u7d1a\u7684\u6700\u4f73\u6642\u523b\u3002<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9084\u8a18\u5f97\u4ee5\u524d\u505aSEO\uff0c\u53ea\u8981\u5728\u6587\u7ae0\u88e1\u591a\u585e\u5e7e\u6b21\u76ee\u6a19\u95dc\u9375\u5b57\uff0c\u6392\u540d\u5c31\u53ef\u80fd\u5f80\u4e0a\u885d\u7684\u65e5\u5b50\u55ce\uff1f\u90a3\u500b\u6642\u4ee3\u5df2\u7d93\u6b63\u5f0f\u5283\u4e0b\u53e5\u9ede\u4e86\u3002\u5982\u4eca &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.youfindonline.com\/zh-hant\/industry-news\/from-bert-to-mum-semantic-understanding-seo-content-structure\/\"> <span class=\"screen-reader-text\">\u5f9eBERT\u5230MUM\uff1aGoogle\u8a9e\u7fa9\u7406\u89e3\u6a21\u578b\u6f14\u9032\u5c0dSEO\u5167\u5bb9\u7d50\u69cb\u7684\u6df1\u9060\u5f71\u97ff<\/span> Read More 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