{"id":1659,"date":"2025-10-23T11:37:32","date_gmt":"2025-10-23T11:37:32","guid":{"rendered":"https:\/\/www.youfindonline.com\/?p=1659"},"modified":"2025-12-15T04:00:06","modified_gmt":"2025-12-15T04:00:06","slug":"seo-image-optimization","status":"publish","type":"post","link":"https:\/\/www.youfindonline.com\/zh-hant\/seo-promotion-course\/seo-image-optimization\/","title":{"rendered":"\u5716\u7247SEO\u512a\u5316 | Alt\u6a19\u7c64\u6280\u8853\u964d\u4f4e\u7db2\u7ad9\u8df3\u51fa\u7387\u7684\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"\n<p>\u5728\u7db2\u7ad9\u5206\u6790\u8207\u7528\u6236\u9ad4\u9a57\u512a\u5316\u9818\u57df\uff0c<strong>\u8df3\u51fa\u7387<\/strong>\u59cb\u7d42\u662f\u4e00\u500b\u95dc\u9375\u7e3e\u6548\u6307\u6a19\u3002\u5b83\u76f4\u89c0\u53cd\u6620\u4e86\u8a2a\u5ba2\u5728\u50c5\u6d41\u89bd\u55ae\u500b\u9801\u9762\u5f8c\u4fbf\u96e2\u958b\u7db2\u7ad9\u7684\u6bd4\u4f8b\u3002\u9ad8\u8df3\u51fa\u7387\u5f80\u5f80\u610f\u5473\u8457\u9801\u9762\u5167\u5bb9\u8207\u7528\u6236\u671f\u671b\u4e0d\u7b26\uff0c\u6216\u9801\u9762\u672c\u8eab\u5b58\u5728\u9ad4\u9a57\u7f3a\u9677\u3002\u800c\u5176\u4e2d\uff0c<strong>\u5716\u7247<\/strong>\u4f5c\u70ba\u7db2\u9801\u5167\u5bb9\u7684\u6838\u5fc3\u7d44\u6210\u90e8\u5206\uff0c\u5176\u52a0\u8f09\u901f\u5ea6\u3001\u5448\u73fe\u6548\u679c\u53ca\u53ef\u8a2a\u554f\u6027\uff0c\u5c0d\u7528\u6236\u7684\u7b2c\u4e00\u5370\u8c61\u8207\u505c\u7559\u6c7a\u7b56\u6709\u8457\u6c7a\u5b9a\u6027\u5f71\u97ff\u3002\u672c\u6587\u5c07\u6df1\u5165\u63a2\u8a0e\u5982\u4f55\u901a\u904e\u7cfb\u7d71\u6027\u7684<strong>SEO\u5716\u7247\u512a\u5316<\/strong>\uff0c\u7279\u5225\u662f\u7cbe\u7d30\u5316\u7684<strong>\u5716\u7247Alt\u6a19\u7c64\u512a\u5316<\/strong>\uff0c\u4f86\u986f\u8457\u63d0\u5347\u9801\u9762\u54c1\u8cea\uff0c\u6eff\u8db3\u7528\u6236\u9700\u6c42\uff0c\u5f9e\u800c\u6709\u6548\u964d\u4f4e\u8df3\u51fa\u7387\u3002<\/p>\n\n    <h2>\u70ba\u4ec0\u9ebc\u5716\u7247\u512a\u5316\u5c0dSEO\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n    <p>\u7576\u6211\u5011\u8ac7\u8ad6\u7db2\u7ad9\u512a\u5316\u6642\uff0c\u8a31\u591a\u4eba\u95dc\u6ce8\u6587\u5b57\u5167\u5bb9\u8207\u95dc\u9375\u5b57\u4f48\u5c40\uff0c\u537b\u5f80\u5f80\u5ffd\u8996\u4e86\u5716\u7247\u6240\u5e36\u4f86\u7684SEO\u6f5b\u529b\u3002\u641c\u7d22\u5f15\u64ce\u4e26\u4e0d\u80fd\u76f4\u63a5\u201c\u770b\u61c2\u201d\u5716\u7247\u5167\u5bb9\uff0c\u5b83\u4f9d\u8cf4\u65bc\u6a94\u6848\u540d\u3001Alt\u5c6c\u6027\u3001\u4e0a\u4e0b\u6587\u8a9e\u7fa9\u8207\u7d50\u69cb\u5316\u6578\u64da\u4f86\u7406\u89e3\u5716\u7247\u610f\u7fa9\u3002\u56e0\u6b64\uff0c<strong>SEO \u5716\u7247\u512a\u5316<\/strong>\u4e0d\u50c5\u80fd\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u53ef\u8b80\u6027\uff0c\u9084\u80fd\u6539\u5584\u52a0\u8f09\u901f\u5ea6\u8207\u7528\u6236\u9ad4\u9a57\uff0c\u9593\u63a5\u964d\u4f4e\u8df3\u51fa\u7387\u3001\u63d0\u9ad8\u8f49\u5316\u7387\u3002<\/p>\n    <ul>\n        <li>\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u7d22\u5f15\u7387\uff1a\u901a\u904eAlt\u6a19\u7c64\u8207\u6a94\u547d\u540d\uff0c\u5e6b\u52a9Google\u8b58\u5225\u5716\u7247\u4e3b\u984c\u3002<\/li>\n        <li>\u6539\u5584\u7528\u6236\u9ad4\u9a57\uff1a\u512a\u5316\u5716\u7247\u5927\u5c0f\u8207\u52a0\u8f09\u901f\u5ea6\uff0c\u63d0\u9ad8\u7db2\u9801\u8a2a\u554f\u6d41\u66a2\u5ea6\u3002<\/li>\n        <li>\u589e\u5f37\u8996\u89ba\u641c\u7d22\u8868\u73fe\uff1a\u6709\u52a9\u65bc\u5716\u7247\u51fa\u73fe\u5728Google\u5716\u7247\u641c\u7d22\u8207AIO\u5f15\u7528\u5167\u5bb9\u4e2d\u3002<\/li>\n    <\/ul>\n\n    <h2>\u4ec0\u9ebc\u662f\u5716\u7247Alt\u6a19\u7c64\u512a\u5316\uff1f<\/h2>\n    <p><strong>\u5716\u7247Alt\u6a19\u7c64\u512a\u5316<\/strong>\uff08Alt attribute optimization\uff09\u662f\u6307\u70ba\u7db2\u9801\u4e2d\u7684\u6bcf\u5f35\u5716\u7247\u63d0\u4f9b\u7cbe\u78ba\u4e14\u8a9e\u7fa9\u6e05\u6670\u7684\u66ff\u4ee3\u6587\u5b57\uff08alternative text\uff09\u3002Alt\u6a19\u7c64\u7684\u4f5c\u7528\u4e0d\u50c5\u5728\u65bc\u5e6b\u52a9\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u5716\u7247\u5167\u5bb9\uff0c\u9084\u80fd\u5728\u5716\u7247\u52a0\u8f09\u5931\u6557\u6216\u7121\u969c\u7919\u6d41\u89bd\u5668\u4e2d\u70ba\u7528\u6236\u63d0\u4f9b\u5167\u5bb9\u63cf\u8ff0\u3002<\/p>\n\n    <h3>Alt\u6a19\u7c64\u7684\u6838\u5fc3\u50f9\u503c\u5305\u62ec\uff1a<\/h3>\n    <ul>\n        <li><strong>\u8a9e\u7fa9\u5f37\u5316\uff1a<\/strong>\u4f7f\u641c\u7d22\u5f15\u64ce\u66f4\u6e96\u78ba\u5730\u7406\u89e3\u9801\u9762\u4e3b\u984c\u3002<\/li>\n        <li><strong>\u53ef\u8a2a\u554f\u6027\u63d0\u5347\uff1a<\/strong>\u6539\u5584\u8996\u89ba\u969c\u7919\u8005\u7684\u95b1\u8b80\u9ad4\u9a57\u3002<\/li>\n        <li><strong>\u95dc\u9375\u5b57\u4f48\u5c40\u6a5f\u6703\uff1a<\/strong>\u70ba\u5716\u7247\u8ce6\u4e88\u8207\u9801\u9762\u4e3b\u984c\u76f8\u95dc\u7684\u95dc\u9375\u5b57\uff0c\u63d0\u9ad8\u5339\u914d\u5ea6\u3002<\/li>\n    <\/ul>\n\n    <h2>\u70ba\u4ec0\u9ebc\u5716\u7247\u554f\u984c\u6703\u5c0e\u81f4\u9ad8\u8df3\u51fa\u7387\uff1f<\/h2>\n    <p>\u7576\u7528\u6236\u901a\u904e\u641c\u7d22\u5f15\u64ce\u9ede\u64ca\u9032\u5165\u60a8\u7684\u7db2\u7ad9\u6642\uff0c\u4ed6\u5011\u5e36\u8457\u660e\u78ba\u7684\u610f\u5716\u6216\u554f\u984c\u3002\u5982\u679c\u6620\u5165\u773c\u7c3e\u7684\u662f\uff1a<\/p>\n    <ul>\n        <li>\u52a0\u8f09\u7de9\u6162\u751a\u81f3\u5931\u6557\u7684\u5716\u7247<\/li>\n        <li>\u8207\u641c\u7d22\u610f\u5716\u6beb\u4e0d\u76f8\u95dc\u7684\u8996\u89ba\u5167\u5bb9<\/li>\n        <li>\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u986f\u793a\u932f\u4f4d\u6216\u5931\u771f\u7684\u5716\u7247<\/li>\n        <li>\u7f3a\u4e4f\u6587\u5b57\u8aaa\u660e\u3001\u4ee4\u4eba\u8cbb\u89e3\u7684\u5716\u8868\u6216\u8cc7\u8a0a\u5716<\/li>\n    <\/ul>\n    <p>\u7528\u6236\u6703\u77ac\u9593\u7522\u751f\u632b\u6557\u611f\uff0c\u4e26\u8fc5\u901f\u5224\u5b9a\u6b64\u9801\u9762\u7121\u6cd5\u6eff\u8db3\u5176\u9700\u6c42\uff0c\u8f49\u800c\u9ede\u64ca\u201c\u8fd4\u56de\u201d\u6309\u9215\uff0c\u5c0b\u627e\u4e0b\u4e00\u500b\u7d50\u679c\u3002\u9019\u500b\u884c\u70ba\u76f4\u63a5\u5c0e\u81f4\u4e86<strong>\u8df3\u51fa\u7387<\/strong>\u7684\u4e0a\u5347\u3002\u641c\u7d22\u5f15\u64ce\uff08\u5982Google\uff09\u5c07\u6b64\u8996\u70ba\u4e00\u500b\u8ca0\u9762\u4fe1\u865f\uff0c\u8a8d\u70ba\u60a8\u7684\u9801\u9762\u672a\u80fd\u63d0\u4f9b\u9ad8\u8cea\u91cf\u7684\u5167\u5bb9\u9ad4\u9a57\u3002<\/p>\n\n    <h2>SEO\u5716\u7247\u512a\u5316\u5982\u4f55\u6210\u70ba\u964d\u4f4e\u8df3\u51fa\u7387\u7684\u5229\u5668\uff1f<\/h2>\n    <p><strong>SEO\u5716\u7247\u512a\u5316<\/strong>\u662f\u4e00\u5957\u7d9c\u5408\u6027\u7684\u6280\u8853\u7b56\u7565\uff0c\u5176\u6838\u5fc3\u76ee\u6a19\u5728\u65bc\u78ba\u4fdd\u5716\u7247\u80fd\u5920\u5feb\u901f\u3001\u6e96\u78ba\u3001\u7121\u969c\u7919\u5730\u50b3\u9054\u8cc7\u8a0a\u3002\u4e00\u500b\u7d93\u904e\u826f\u597d\u512a\u5316\u7684\u5716\u7247\uff1a<\/p>\n    <ul>\n        <li><strong>\u52a0\u901f\u9801\u9762\u52a0\u8f09<\/strong>\uff1a\u901a\u904e\u58d3\u7e2e\u3001\u9078\u64c7\u6b63\u78ba\u683c\u5f0f\uff08\u5982WebP\uff09\u548c\u56de\u61c9\u5f0f\u8a2d\u8a08\uff0c\u6e1b\u5c11\u7b49\u5f85\u6642\u9593\uff0c\u7559\u4f4f\u7528\u6236\u3002<\/li>\n        <li><strong>\u7cbe\u51c6\u5339\u914d\u610f\u5716<\/strong>\uff1a\u901a\u904e\u512a\u5316\u6a94\u6848\u540d\u3001Alt\u6587\u672c\u548c\u5468\u908a\u6587\u6848\uff0c\u78ba\u4fdd\u5716\u7247\u5167\u5bb9\u8207\u7528\u6236\u641c\u7d22\u95dc\u9375\u5b57\u9ad8\u5ea6\u76f8\u95dc\u3002<\/li>\n        <li><strong>\u63d0\u5347\u53ef\u8a2a\u554f\u6027\u8207\u7406\u89e3\u5ea6<\/strong>\uff1a\u9019\u662f<strong>\u5716\u7247Alt\u6a19\u7c64\u512a\u5316<\/strong>\u767c\u63ee\u95dc\u9375\u4f5c\u7528\u7684\u5730\u65b9\u3002Alt\u6a19\u7c64\u70ba\u8996\u969c\u7528\u6236\u3001\u4ee5\u53ca\u5728\u5716\u7247\u7121\u6cd5\u52a0\u8f09\u6642\u63d0\u4f9b\u6587\u5b57\u63cf\u8ff0\uff0c\u78ba\u4fdd\u4e86\u8cc7\u8a0a\u50b3\u905e\u7684\u5b8c\u6574\u6027\u3002<\/li>\n    <\/ul>\n    <p>\u7576\u7528\u6236\u80fd\u7acb\u523b\u627e\u5230\u4ed6\u5011\u60f3\u770b\u7684\u5167\u5bb9\uff0c\u4e26\u4e14\u6d41\u89bd\u904e\u7a0b\u9806\u66a2\u7121\u963b\u6642\uff0c\u4ed6\u5011\u7e7c\u7e8c\u63a2\u7d22\u7db2\u7ad9\u7684\u53ef\u80fd\u6027\u5c31\u6703\u5927\u5927\u589e\u52a0\u3002<\/p>\n\n    <h2>\u5982\u4f55\u64b0\u5beb\u9ad8\u8cea\u91cf\u7684Alt\u6a19\u7c64\uff1f<\/h2>\n    <p>\u512a\u8cea\u7684Alt\u6587\u672c\u61c9\u517c\u9867\u201c\u63cf\u8ff0\u6027\u201d\u8207\u201c\u81ea\u7136\u6027\u201d\uff0c\u65e2\u80fd\u6e96\u78ba\u8868\u9054\u5716\u7247\u5167\u5bb9\uff0c\u53c8\u4e0d\u6703\u986f\u5f97\u5806\u780c\u95dc\u9375\u5b57\u3002\u4ee5\u4e0b\u662f\u64b0\u5bebAlt\u6a19\u7c64\u6642\u7684\u5e7e\u500b\u5be6\u7528\u539f\u5247\uff1a<\/p>\n    <ol>\n        <li><strong>\u7c21\u6f54\u6e05\u6670\uff1a<\/strong>\u63a7\u5236\u5728 125 \u5b57\u5143\u4ee5\u5167\uff0c\u76f4\u8ff0\u5716\u7247\u5167\u5bb9\u3002<\/li>\n        <li><strong>\u8a9e\u7fa9\u76f8\u95dc\uff1a<\/strong>Alt\u6587\u672c\u9700\u8207\u5716\u7247\u6240\u5728\u6bb5\u843d\u7684\u8a9e\u5883\u4e00\u81f4\u3002<\/li>\n        <li><strong>\u95dc\u9375\u5b57\u81ea\u7136\u5d4c\u5165\uff1a<\/strong>\u53ef\u5305\u542b\u76ee\u6a19\u8a5e\uff08\u5982\u201cSEO \u5716\u7247\u512a\u5316\u201d\uff09\uff0c\u4f46\u907f\u514d\u5806\u780c\u3002<\/li>\n        <li><strong>\u907f\u514d\u901a\u7528\u63cf\u8ff0\uff1a<\/strong>\u4e0d\u8981\u4f7f\u7528\u201c\u5716\u72471\u201d\u3001\u201cphoto.jpg\u201d\u7b49\u7121\u610f\u7fa9\u63cf\u8ff0\u3002<\/li>\n    <\/ol>\n    <p>\u4f8b\u5982\uff1a<\/p>\n    <p><em>\u932f\u8aa4\u5beb\u6cd5\uff1a<\/em> &lt;img src=&#8221;banner.jpg&#8221; alt=&#8221;\u5716\u72471&#8243;&gt;<\/p>\n    <p><em>\u6b63\u78ba\u5beb\u6cd5\uff1a<\/em> &lt;img src=&#8221;seo-banner.jpg&#8221; alt=&#8221;SEO \u5716\u7247\u512a\u5316\u6b65\u9a5f\u5716\u89e3&#8221;&gt;<\/p>\n\n    <h2>\u512a\u5316\u524d\u5f8c\u5c0d\u7528\u6236\u9ad4\u9a57\u8207SEO\u7684\u5f71\u97ff<\/h2>\n    <p>\u8b93\u6211\u5011\u901a\u904e\u4e00\u500b\u5177\u9ad4\u7684\u5834\u666f\u9032\u884c\u5c0d\u6bd4\u5206\u6790\uff1a<\/p>\n\n    <h3>\u5834\u666f\uff1a\u7528\u6236\u641c\u7d22\u201c\u5982\u4f55\u66f4\u63db\u81ea\u884c\u8eca\u93c8\u689d\u201d<\/h3>\n    <ul>\n        <li><strong>\u672a\u512a\u5316\u7684\u9801\u9762<\/strong>\uff1a\n            <ul>\n                <li>\u5716\u7247\u6a94\u6848\u540d\uff1aIMG_9547.JPG<\/li>\n                <li>Alt\u6a19\u7c64\uff1a\uff08\u70ba\u7a7a\uff09<\/li>\n                <li>\u5716\u7247\u52a0\u8f09\u7de9\u6162\uff0c\u5728\u624b\u6a5f\u4e0a\u9700\u8981\u624b\u52d5\u7e2e\u653e\u624d\u80fd\u770b\u6e05\u7d30\u7bc0\u3002<\/li>\n                <li><strong>\u7528\u6236\u884c\u70ba<\/strong>\uff1a\u7528\u6236\u7121\u6cd5\u7acb\u5373\u5f9e\u5716\u7247\u4e2d\u7372\u5f97\u6709\u6548\u8cc7\u8a0a\uff0c\u4e5f\u7121\u6cd5\u901a\u904e\u641c\u7d22\u5f15\u64ce\u7684\u5716\u7247\u641c\u7d22\u627e\u5230\u8a72\u5716\u3002\u632b\u6557\u611f\u5c0e\u81f4\u5176\u8fc5\u901f\u96e2\u958b\u3002<strong>\u7d50\u679c\uff1a\u9ad8\u8df3\u51fa\u7387\u3002<\/strong><\/li>\n            <\/ul>\n        <\/li>\n        <li><strong>\u512a\u5316\u5f8c\u7684\u9801\u9762<\/strong>\uff1a\n            <ul>\n                <li>\u5716\u7247\u6a94\u6848\u540d\uff1ahow-to-replace-bicycle-chain.jpg<\/li>\n                <li>Alt\u6a19\u7c64\uff1a\u4f7f\u7528\u93c8\u689d\u6273\u624b\u5361\u5165\u81ea\u884c\u8eca\u93c8\u689d\u9023\u63a5\u7247\u7684\u6b65\u9a5f\u793a\u610f\u5716<\/li>\n                <li>\u5716\u7247\u7d93\u904e\u58d3\u7e2e\uff0c\u4e26\u63a1\u7528\u56de\u61c9\u5f0f\u8a2d\u8a08\uff0c\u5728\u4efb\u4f55\u8a2d\u5099\u4e0a\u90fd\u80fd\u6e05\u6670\u5c55\u793a\u3002<\/li>\n                <li><strong>\u7528\u6236\u884c\u70ba<\/strong>\uff1a\u5716\u7247\u5feb\u901f\u52a0\u8f09\uff0cAlt\u6587\u672c\u548c\u6587\u4ef6\u540d\u5e6b\u52a9\u7528\u6236\u548c\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u5716\u7247\u5167\u5bb9\u3002\u7528\u6236\u9806\u5229\u627e\u5230\u7b54\u6848\uff0c\u4e26\u53ef\u80fd\u9ede\u64ca\u95b1\u8b80\u540c\u4e00\u7bc7\u6587\u7ae0\u4e2d\u95dc\u65bc\u201c\u8abf\u8a66\u8b8a\u901f\u5668\u201d\u7684\u4e0b\u4e00\u5f35\u5716\u7247\u3002<strong>\u7d50\u679c\uff1a\u4f4e\u8df3\u51fa\u7387\uff0c\u66f4\u9577\u505c\u7559\u6642\u9593\u3002<\/strong><\/li>\n            <\/ul>\n        <\/li>\n    <\/ul>\n\n    <h2>\u6838\u5fc3\u7684\u5716\u7247SEO\u512a\u5316\u5be6\u8e10\u6e05\u55ae<\/h2>\n    <p>\u8981\u7cfb\u7d71\u6027\u5730\u89e3\u6c7a\u5716\u7247\u5c0e\u81f4\u7684\u8df3\u51fa\u7387\u554f\u984c\uff0c\u8acb\u9075\u5faa\u4ee5\u4e0b\u5be6\u8e10\u6e05\u55ae\uff1a<\/p>\n    <ol>\n        <li>\n            <strong>\u58d3\u7e2e\u8207\u9078\u64c7\u6b63\u78ba\u683c\u5f0f<\/strong>\n            <p>\u4f7f\u7528\u50cfTinyPNG\u3001Squoosh\u9019\u6a23\u7684\u5de5\u5177\u5c0d\u5716\u7247\u9032\u884c\u7121\u640d\u6216\u611f\u77e5\u58d3\u7e2e\u3002\u512a\u5148\u63a1\u7528\u73fe\u4ee3\u683c\u5f0f\u5982WebP\uff0c\u5b83\u5728\u540c\u7b49\u54c1\u8cea\u4e0b\u9ad4\u7a4d\u66f4\u5c0f\u3002<\/p>\n        <\/li>\n        <li>\n            <strong>\u5be6\u65bd\u56de\u61c9\u5f0f\u5716\u7247<\/strong>\n            <p>\u4f7f\u7528`srcset`\u548c`sizes`\u5c6c\u6027\uff0c\u6839\u64da\u7528\u6236\u8a2d\u5099\u87a2\u5e55\u5c3a\u5bf8\u63d0\u4f9b\u4e0d\u540c\u89e3\u6790\u5ea6\u7684\u5716\u7247\uff0c\u907f\u514d\u5728\u79fb\u52d5\u7aef\u4e0b\u8f09\u904e\u5927\u7684\u684c\u9762\u7aef\u5716\u7247\u3002<\/p>\n        <\/li>\n        <li>\n            <strong>\u57f7\u884c\u7cbe\u7d30\u5316\u7684\u5716\u7247Alt\u6a19\u7c64\u512a\u5316<\/strong>\n            <p>\u9019\u662f<strong>SEO\u5716\u7247\u512a\u5316<\/strong>\u7684\u9748\u9b42\u3002\u7de8\u5bebAlt\u6587\u672c\u6642\uff1a\n                <ul>\n                    <li><strong>\u6e96\u78ba\u5ba2\u89c0<\/strong>\uff1a\u63cf\u8ff0\u5716\u7247\u672c\u8eab\u7684\u5167\u5bb9\u548c\u529f\u80fd\u3002<\/li>\n                    <li><strong>\u4fdd\u6301\u7c21\u6f54<\/strong>\uff1a\u901a\u5e38125\u500b\u5b57\u5143\u4ee5\u5167\uff0c\u907f\u514d\u5806\u780c\u95dc\u9375\u5b57\u3002<\/li>\n                    <li><strong>\u878d\u5165\u4e0a\u4e0b\u6587<\/strong>\uff1a\u78ba\u4fddAlt\u6587\u672c\u8207\u9801\u9762\u4e3b\u984c\u548c\u570d\u7e5e\u5716\u7247\u7684\u6587\u6848\u76f8\u8f14\u76f8\u6210\u3002<\/li>\n                    <li><strong>\u82e5\u5716\u7247\u5df2\u662f\u93c8\u63a5\uff0c\u9700\u63cf\u8ff0\u93c8\u63a5\u884c\u70ba<\/strong>\uff1a\u4f8b\u5982\uff0c\u4e00\u500b\u9ede\u64ca\u5f8c\u4e0b\u8f09\u624b\u518a\u7684\u5716\u7247\u6309\u9215\uff0c\u5176Alt\u6587\u672c\u61c9\u70ba\u201c\u4e0b\u8f09\u7522\u54c1\u624b\u518aPDF\u201d\u3002<\/li>\n                <\/ul>\n            <\/p>\n        <\/li>\n        <li>\n            <strong>\u4f7f\u7528\u63cf\u8ff0\u6027\u6a94\u6848\u540d<\/strong>\n            <p>\u907f\u514d\u7121\u610f\u7fa9\u7684\u9ed8\u8a8d\u6a94\u6848\u540d\u3002\u4f7f\u7528\u5c0f\u5beb\u5b57\u6bcd\u3001\u9023\u5b57\u5143\u5206\u9694\u7684\u63cf\u8ff0\u6027\u540d\u7a31\uff0c\u5982\u201cred-mountain-bike-2023.jpg\u201d\u3002<\/p>\n        <\/li>\n        <li>\n            <strong>\u5229\u7528\u5716\u7247\u7ad9\u9ede\u5730\u5716<\/strong>\n            <p>\u5c0d\u65bc\u56b4\u91cd\u4f9d\u8cf4\u5716\u7247\u6d41\u91cf\u7684\u7db2\u7ad9\uff08\u5982\u651d\u5f71\u3001\u96fb\u5546\uff09\uff0c\u5411Google\u63d0\u4ea4\u5716\u7247\u7ad9\u9ede\u5730\u5716\uff0c\u53ef\u4ee5\u5e6b\u52a9\u641c\u7d22\u5f15\u64ce\u767c\u73fe\u66f4\u591a\u53ef\u80fd\u672a\u88ab\u6293\u53d6\u7684\u5716\u7247\u3002<\/p>\n        <\/li>\n    <\/ol>\n\n    <h2>\u5716\u7247Alt\u6a19\u7c64\u512a\u5316\u7684\u9ad8\u7d1a\u7b56\u7565<\/h2>\n    <p>\u9664\u4e86\u57fa\u790e\u539f\u5247\uff0c<strong>\u5716\u7247Alt\u6a19\u7c64\u512a\u5316<\/strong>\u5728\u8907\u96dc\u5834\u666f\u4e0b\u9700\u8981\u66f4\u6df1\u5165\u7684\u601d\u8003\uff1a<\/p>\n    <ul>\n        <li>\n            <strong>\u8cc7\u8a0a\u5716\u8207\u8907\u96dc\u5716\u8868<\/strong>\uff1a\u5c0d\u65bc\u5305\u542b\u5927\u91cf\u6578\u64da\u7684\u8cc7\u8a0a\u5716\uff0c\u50c5\u5728Alt\u6a19\u7c64\u4e2d\u5beb\u201cXX\u4e3b\u984c\u8cc7\u8a0a\u5716\u201d\u662f\u4e0d\u5920\u7684\u3002\u6700\u4f73\u505a\u6cd5\u662f\uff1a\n            <ul>\n                <li>\u5728Alt\u6a19\u7c64\u4e2d\u7d66\u51fa\u6982\u62ec\u6027\u63cf\u8ff0\uff0c\u5982\u201c2023\u5e74\u5168\u7403\u6578\u5b57\u884c\u92b7\u8da8\u52e2\u8cc7\u8a0a\u5716\u201d\u3002<\/li>\n                <li>\u7dca\u63a5\u8457\u5728\u5716\u7247\u4e0b\u65b9\u6216\u6587\u7ae0\u672b\u5c3e\uff0c\u4ee5\u7d14\u6587\u672c\u6216\u7d50\u69cb\u5316\u6578\u64da\u5f62\u5f0f\u63d0\u4f9b\u5716\u8868\u7684\u5b8c\u6574\u6578\u64da\u3002\u9019\u65e2\u6eff\u8db3\u4e86\u53ef\u8a2a\u554f\u6027\uff0c\u4e5f\u70ba\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u4e86\u8c50\u5bcc\u7684\u7d22\u5f15\u5167\u5bb9\u3002<\/li>\n            <\/ul>\n        <\/li>\n        <li>\n            <strong>\u88dd\u98fe\u6027\u5716\u7247<\/strong>\uff1a\u5c0d\u65bc\u7d14\u88dd\u98fe\u6027\u3001\u4e0d\u50b3\u905e\u6838\u5fc3\u8cc7\u8a0a\u7684\u5716\u7247\uff08\u5982\u80cc\u666f\u7d0b\u7406\u3001\u98a8\u683c\u5316\u5206\u9694\u7b26\u865f\uff09\uff0c\u61c9\u4f7f\u7528\u7a7a\u7684Alt\u5c6c\u6027\uff08`alt=&#8221;&#8221;`\uff09\u3002\u9019\u80fd\u4ee4\u87a2\u5e55\u95b1\u8b80\u5668\u8df3\u904e\u8a72\u5716\u7247\uff0c\u70ba\u969c\u7919\u7528\u6236\u63d0\u4f9b\u66f4\u6e05\u723d\u7684\u9ad4\u9a57\u3002\n        <\/li>\n        <li>\n            <strong>\u60c5\u611f\u8207\u8a9e\u5883<\/strong>\uff1a\u6709\u6642\uff0c\u5716\u7247\u7684\u60c5\u611f\u50f9\u503c\u6216\u8a9e\u5883\u540c\u6a23\u91cd\u8981\u3002\u4f8b\u5982\uff0c\u4e00\u5f35\u201c\u5718\u968a\u6176\u795d\u5c08\u6848\u6210\u529f\u201d\u7684\u5716\u7247\uff0c\u5176Alt\u6587\u672c\u53ef\u4ee5\u662f\u201c\u5718\u968a\u6210\u54e1\u5728\u6703\u8b70\u5ba4\u6b61\u7b11\u64ca\u638c\uff0c\u6176\u795d\u5c08\u6848\u6210\u529f\u555f\u52d5\u201d\uff0c\u9019\u6bd4\u7c21\u55ae\u7684\u201c\u5718\u968a\u5728\u6703\u8b70\u5ba4\u201d\u50b3\u9054\u4e86\u66f4\u591a\u8cc7\u8a0a\u3002\n        <\/li>\n    <\/ul>\n\n    <h2>\u5e38\u898b\u932f\u8aa4\u8207\u512a\u5316\u5efa\u8b70<\/h2>\n    <p>\u8a31\u591a\u7db2\u7ad9\u5728\u57f7\u884c\u5716\u7247SEO\u6642\u5b58\u5728\u4e00\u4e9b\u5e38\u898b\u8aa4\u5340\uff1a<\/p>\n    <ol>\n        <li><strong>\u932f\u8aa41\uff1a<\/strong>\u5ffd\u7565Alt\u6a19\u7c64\u6216\u5168\u90e8\u7559\u7a7a\u3002<\/li>\n        <li><strong>\u932f\u8aa42\uff1a<\/strong>\u5728Alt\u4e2d\u5806\u780c\u95dc\u9375\u5b57\u3002<\/li>\n        <li><strong>\u932f\u8aa43\uff1a<\/strong>\u4e0a\u50b3\u672a\u7d93\u58d3\u7e2e\u7684\u8d85\u5927\u5716\u7247\u6a94\u3002<\/li>\n        <li><strong>\u932f\u8aa44\uff1a<\/strong>\u5716\u7247\u8207\u9801\u9762\u4e3b\u984c\u4e0d\u7b26\u3002<\/li>\n    <\/ol>\n    <p><strong>\u512a\u5316\u5efa\u8b70\uff1a<\/strong>\u70ba\u6bcf\u5f35\u5716\u7247\u63d0\u4f9b\u7368\u7279\u4e14\u81ea\u7136\u7684Alt\u6587\u672c\uff0c\u63a7\u5236\u6a94\u9ad4\u7a4d\u5728 200KB \u4ee5\u4e0b\uff0c\u4e26\u78ba\u4fdd\u5716\u7247\u8996\u89ba\u5167\u5bb9\u8207\u6587\u7ae0\u908f\u8f2f\u4e00\u81f4\u3002<\/p>\n\n    <h2>SEO \u5716\u7247\u512a\u5316\u7684\u96b1\u6027\u6536\u76ca<\/h2>\n    <p>\u8a31\u591a\u7db2\u7ad9\u5728\u5be6\u65bd\u7cfb\u7d71\u6027\u7684\u5716\u7247\u512a\u5316\u5f8c\uff0c\u9664\u4e86\u6392\u540d\u63d0\u5347\uff0c\u9084\u6703\u767c\u73fe\u4ee5\u4e0b\u9593\u63a5\u6536\u76ca\uff1a<\/p>\n    <ul>\n        <li>\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u63d0\u5347 20%-40%\u3002<\/li>\n        <li>\u79fb\u52d5\u7aef\u8df3\u51fa\u7387\u660e\u986f\u4e0b\u964d\u3002<\/li>\n        <li>\u4f86\u81eaGoogle\u5716\u7247\u641c\u7d22\u7684\u9ede\u64ca\u6d41\u91cf\u589e\u52a0\u3002<\/li>\n        <li>\u5167\u5bb9\u5728AI\u6458\u8981\u8207AIO\u641c\u7d22\u4e2d\u66f4\u983b\u7e41\u88ab\u5f15\u7528\u3002<\/li>\n    <\/ul>\n\n    <h2>\u5716\u7247\u512a\u5316\u7684\u6295\u5165\u8207\u56de\u5831<\/h2>\n    <p>\u5c07<strong>SEO\u5716\u7247\u512a\u5316<\/strong>\u8996\u70ba\u4e00\u9805\u6295\u8cc7\uff0c\u800c\u975e\u6210\u672c\uff1a<\/p>\n    <ul>\n        <li>\n            <strong>\u6295\u5165<\/strong>\uff1a\n            <ul>\n                <li><strong>\u6642\u9593\u6210\u672c<\/strong>\uff1a\u70ba\u73fe\u6709\u5716\u7247\u5eab\u6279\u91cf\u6dfb\u52a0Alt\u6a19\u7c64\u3001\u58d3\u7e2e\u5716\u7247\u9700\u8981\u521d\u59cb\u7684\u6642\u9593\u6295\u5165\u3002<\/li>\n                <li><strong>\u5de5\u5177\u6210\u672c<\/strong>\uff1a\u90e8\u5206\u9ad8\u7d1a\u58d3\u7e2e\u5de5\u5177\u6216CDN\u670d\u52d9\u53ef\u80fd\u9700\u8981\u4ed8\u8cbb\uff0c\u4f46\u57fa\u790e\u5de5\u5177\u5927\u591a\u514d\u8cbb\u3002<\/li>\n                <li><strong>\u6559\u80b2\u6210\u672c<\/strong>\uff1a\u9700\u8981\u8b93\u5167\u5bb9\u5275\u4f5c\u8005\uff08\u7de8\u8f2f\u3001\u8a2d\u8a08\u5e2b\uff09\u7406\u89e3\u548c\u638c\u63e1\u512a\u5316\u898f\u7bc4\u3002<\/li>\n            <\/ul>\n        <\/li>\n        <li>\n            <strong>\u56de\u5831<\/strong>\uff1a\n            <ul>\n                <li><strong>\u641c\u7d22\u5f15\u64ce\u6d41\u91cf\u589e\u9577<\/strong>\uff1a\u5716\u7247\u5728Google\u5716\u7247\u641c\u7d22\u4e2d\u7684\u6392\u540d\u63d0\u5347\uff0c\u5e36\u4f86\u984d\u5916\u7684\u514d\u8cbb\u6d41\u91cf\u3002<\/li>\n                <li><strong>\u7528\u6236\u9ad4\u9a57\u63d0\u5347<\/strong>\uff1a\u66f4\u4f4e\u7684\u8df3\u51fa\u7387\u3001\u66f4\u9577\u7684\u505c\u7559\u6642\u9593\u3001\u66f4\u9ad8\u7684\u9801\u9762\u8f49\u5316\u7387\u3002<\/li>\n                <li><strong>\u53ef\u8a2a\u554f\u6027\u5408\u898f<\/strong>\uff1a\u6eff\u8db3WCAG\uff08Web\u5167\u5bb9\u53ef\u8a2a\u554f\u6027\u6307\u5357\uff09\u8981\u6c42\uff0c\u907f\u514d\u6f5b\u5728\u7684\u6cd5\u5f8b\u98a8\u96aa\uff0c\u4e26\u5f70\u986f\u793e\u6703\u8cac\u4efb\u611f\u3002<\/li>\n                <li><strong>\u6574\u9ad4\u7db2\u7ad9\u6027\u80fd\u63d0\u5347<\/strong>\uff1a\u5716\u7247\u512a\u5316\u662f\u7db2\u7ad9\u6027\u80fd\u512a\u5316\u7684\u6838\u5fc3\u4e00\u74b0\uff0c\u76f4\u63a5\u5f71\u97ff\u6838\u5fc3Web\u6307\u6a19\uff08\u5982LCP\uff09\uff0c\u9032\u800c\u5f71\u97ff\u641c\u7d22\u6392\u540d\u3002<\/li>\n            <\/ul>\n        <\/li>\n    <\/ul>\n    <p>\u7e3d\u9ad4\u800c\u8a00\uff0c\u9019\u662f\u4e00\u9805\u6295\u5165\u7522\u51fa\u6bd4\u6975\u9ad8\u7684\u512a\u5316\u5de5\u4f5c\u3002<\/p>\n\n    <p>\u5728\u8ffd\u6c42\u4f4e\u8df3\u51fa\u7387\u8207\u9ad8\u7528\u6236\u53c3\u8207\u5ea6\u7684\u9053\u8def\u4e0a\uff0c\u5ffd\u8996<strong>SEO\u5716\u7247\u512a\u5316<\/strong>\u7121\u7591\u6703\u932f\u5931\u4e00\u500b\u5de8\u5927\u7684\u6a5f\u9047\u3002\u5716\u7247\u9060\u4e0d\u6b62\u662f\u88dd\u98fe\uff0c\u5b83\u5011\u662f\u5167\u5bb9\u7684\u8f09\u9ad4\u3001\u7528\u6236\u9ad4\u9a57\u7684\u6a1e\u7d10\u548c\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u9801\u9762\u7684\u6a4b\u6a11\u3002\u800c<strong>\u5716\u7247Alt\u6a19\u7c64\u512a\u5316<\/strong>\uff0c\u4f5c\u70ba\u6b64\u904e\u7a0b\u4e2d\u81f3\u95dc\u91cd\u8981\u7684\u4e00\u74b0\uff0c\u78ba\u4fdd\u4e86\u8cc7\u8a0a\u50b3\u905e\u7684\u666e\u9069\u6027\u8207\u7cbe\u51c6\u6027\u3002\u901a\u904e\u7cfb\u7d71\u6027\u5730\u5be6\u65bd\u672c\u6587\u6240\u95e1\u8ff0\u7684\u7b56\u7565\u2014\u2014\u5f9e\u6280\u8853\u58d3\u7e2e\u5230\u8a9e\u7fa9\u63cf\u8ff0\u2014\u2014\u60a8\u5c07\u80fd\u69cb\u5efa\u51fa\u52a0\u8f09\u8fc5\u6377\u3001\u5167\u5bb9\u76f8\u95dc\u3001\u7121\u969c\u7919\u53cb\u597d\u7684\u9ad8\u8cea\u91cf\u9801\u9762\u3002\u9019\u4e0d\u50c5\u80fd\u6709\u6548\u5b89\u64ab\u90a3\u4e9b\u6025\u8e81\u7684\u201c\u8fd4\u56de\u201d\u6309\u9215\uff0c\u66f4\u80fd\u5c07\u5076\u7136\u7684\u8a2a\u5ba2\u8f49\u5316\u70ba\u5fe0\u5be6\u7684\u8b80\u8005\u8207\u5ba2\u6236\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u7db2\u7ad9\u5206\u6790\u8207\u7528\u6236\u9ad4\u9a57\u512a\u5316\u9818\u57df\uff0c\u8df3\u51fa\u7387\u59cb\u7d42\u662f\u4e00\u500b\u95dc\u9375\u7e3e\u6548\u6307\u6a19\u3002\u5b83\u76f4\u89c0\u53cd\u6620\u4e86\u8a2a\u5ba2\u5728\u50c5\u6d41\u89bd\u55ae\u500b\u9801\u9762\u5f8c\u4fbf\u96e2\u958b\u7db2\u7ad9\u7684\u6bd4\u4f8b &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.youfindonline.com\/zh-hant\/seo-promotion-course\/seo-image-optimization\/\"> <span class=\"screen-reader-text\">\u5716\u7247SEO\u512a\u5316 | Alt\u6a19\u7c64\u6280\u8853\u964d\u4f4e\u7db2\u7ad9\u8df3\u51fa\u7387\u7684\u5b8c\u6574\u6307\u5357<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-promotion-course"],"_links":{"self":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts\/1659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=1659"}],"version-history":[{"count":2,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts\/1659\/revisions"}],"predecessor-version":[{"id":1817,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/posts\/1659\/revisions\/1817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/media\/1660"}],"wp:attachment":[{"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=1659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/categories?post=1659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfindonline.com\/zh-hant\/wp-json\/wp\/v2\/tags?post=1659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}