Search Engine Optimization Public Relations (SEO PR)
SEO PR may not be a term that you are familiar with but as pioneers on this in Hong Kong, YouFind can help you understand its importance in your PR plan. Large budgets are often spent on PR campaigns and activities but the effects maybe diminishing as outbound marketing tools such as TV advertising are losing their stronghold as the number of people using the web rises as well as the ever increasing time spent there. The success of press conferences and press releases are limited to which papers pick up on your story and once published;readers who missed the day’s paper–the story is lost. Optimizing press releases is emerging as a highly effective channel and it enables your PR efforts to be placed online with a lingering long tail effect.
SEO PR is essentially just SEO used for PR. This means putting SEO tactics into your PR efforts, which can include press releases, interview scripts, articles, blog post and videos targeted for YouTube and other and other Internet video search engines.
SEO PR is highly cost effective, moving your PR campaign online and available for your customers to be viewed months after those newspaper articles have long been thrown away.
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YouFind - Your proven outsourced solution for long term search engine marketing success.
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